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Design, Strategy and Social



Mobile Marketing: Growth Tactics from Google’s Latest Announcement

Category : Deejay's Blog May 26th, 2017

Google recently made it’s first ever announcement prior to an update in order to inform marketers about the upcoming changes.

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As of April 21st, Google will be updating their search algorithm again. But this time, it’s the rankings in mobile search results that will change.

But what exactly will be changing?

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal,” the Google team states on their Webmasters Blog, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

For more details please read the full article here by Ashtyn Douglas

Ashtyn Douglas
Ashtyn Douglas is a Social Media Team member and B2B marketing content writer at Business.com Media, Inc. Her favorite B2B topics include social media, mobile marketing, sales optimization techniques, and content creation. Ashtyn studied Business and Psychology at the University of California, San Diego developing her passions for research and writing. She went on to pursue work in Ad Operations and Social Media for both small and medium-sized businesses. When she doesn’t have her nose in a book or computer screen, you can find her surfing.

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Sprinklr Social Hub – must have tool for marketers!

Category : Deejay's Blog May 26th, 2017

Brands need an easy way to facilitate discovery among fans. This involves being able to find, engage with, and submit content in ways that come naturally to them. These social hubs provide an immersive, dynamic way for visitors to explore your brand, products, and services. Social Hubs add credibility to the brand, drive increased conversion, and inspire your audience with the real voices of customers just like them.

Collect and curate the best brand and fan-driven content from across the social web.

Enter Sprinklr.

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Have a look at some of their cutting edge tools and analytics. Specially the social hub.

Not to be missed!

Just starting your content marketing career? Here are some resources to bail you out!

Category : Deejay's Blog May 26th, 2017

The two  fundamentals of every successful B2B content marketing strategy: creation and distribution. While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday.

To avoid creative burnout, take time to revitalize the content creation part of your routine blog operation with this great library of resources. And if you’re a new B2B marketer, copywriter or freelance blogger, this curated list will get you started on your first content creation:

Inspirational Resources
“What should I write about?” This conundrum is probably the hardest part of content creation- especially for 1000 word blog posts. You know relevancy to your product, customer, and company are all musts but you’ve already exhausted your area of expertise to it’s bare little bones. Here are some great tools and sites to use to uncover those hidden blog ideas:

Tweak Your Biz Title Generator
Hubspot’s Blog Topic Generator
Quora
Google Alerts

Sprinklr

I’ve purposely not given a synopsis of the above tools just so you take the effort to find out what they are all about! Go for it and all the best!