Design, Strategy and Social

Finally joined the Internet Society!

Category : Deejay's Blog Jul 29th, 2017

Internet Society




Imagine a world where everyone can access and help develop a connected, borderless, limitless Internet that creates opportunity and progress for all.

Have a voice.

Play your part.

Join the community.


So. Finally joined the Internet Society! About time. Hope its not too late.



Health care warriors – Cutting edge technology in EHR right here in Pune, India

Category : Deejay's Blog Jun 16th, 2017

eHealthSystems, Pune is right in the midst of launching their product across the world and India. This is huge for the health care industry and it make me really proud that this company is based out of Pune. The gist of their product pitch is the concept of making available all your healthcare data in an app which can be updated and edited. But that’s not all – eHealthSystem have BIG plans on this product line. They have escalated this into a EHR data platform across all existing legacy systems and have branded it LIVEWIRE.

Here is a brief synopsis of the LIVEWIRE concept. Please do visit for more information and to get in touch with these health warriors!

Health Care – Big Data Streams and Analytics

Unstructured data in healthcare is of gigantic proportions and is growing every day. This data originates from devices, lab and path report, second opinions (even data from medical summits and conferences), clinical data and insurance and financial data. Analytics from this data will go a long way in improving patient care and increasing efficiency, especially in emergencies.

LIVEWIRE - eHealthSystem

LIVEWIRE – eHealthSystem


Healthcare data streams that will benefit from big data and analytics:


  • Electronic Health Record data (EHR): EHRs facilitate a comprehensive sharing of patient data with all healthcare stakeholders and applications. EHRs would be classified as data which includes diagnosis, prescriptions, treatment, lab and path tests and radiology.
  • Organ Donation: Increasingly, we feel the need for data structure in the vertical of organ and cadaver donation.
  • Research: Data relating to clinical trials data, biomedical research data and genomic data.
  • Social: This is data pertaining to the patient’s behavior, sentiment and other personal or observed social data.
  • Medical Device Data: This is all the relevant patient-centric medical device data either from the hospital or from home.
  • Claims: These are the documents that hospitals, clinics and doctors need to submit to insurance companies to get reimbursed. These Claim documents are data intensive and medications, dosage, dates, ICD codes, the ID of the healthcare provider and the cost of the intervention.







Mary Meeker’s Internet Trends Report for 2017 is out!

Category : Deejay's Blog Jun 15th, 2017

Mary Meeker’s Internet Trends Report for 2017 is out!

It’s brilliant because its totally graphic in presentation. The results of this report is fascinating, to say the least. More so for India, in the way that users are adapting and operating online.

Here is a quick analysis of the trends in India.

First, Meeker’s acknowledges that India is the fastest growing economy in the world and No 7 on the World GDP rank.

India GDP growth

India GDP growth

Now this amazing slide with numbers that should really keep you perked up. 27% Internet penetration which is a 28% growth YOY. Thats 355 million users! No 2 behind China. These figures should be an eye opener for the advertising and marketing fraternity. Licking their chops, literally!

Internet penetration in India

Internet penetration in India

Smartphone shipping going through the roof for India in pure numbers but showing negative YOY growth. Feature phone or non-smart phone still constitute a big chunk of the total shipments but that will change for sure in the coming years. Plus the cost of the smartphone has reduced dramatically over the last 5 years which gives credence to the deduction that smartphone sales will keep going up.

Smartphone user base in India

Smartphone user base in India

Data costs have more than halved in the last 3 year and should keep going down as the penetration of smartphones increases every year.

India - wireless data cost

India – wireless data cost


For more interesting data about carriers, consumer data price trends and volume of broadband subscribers in India download Meeker’s PDF here.







Mobile Marketing: Growth Tactics from Google’s Latest Announcement

Category : Deejay's Blog May 26th, 2017

Google recently made it’s first ever announcement prior to an update in order to inform marketers about the upcoming changes.








As of April 21st, Google will be updating their search algorithm again. But this time, it’s the rankings in mobile search results that will change.

But what exactly will be changing?

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal,” the Google team states on their Webmasters Blog, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

For more details please read the full article here by Ashtyn Douglas

Ashtyn Douglas
Ashtyn Douglas is a Social Media Team member and B2B marketing content writer at Media, Inc. Her favorite B2B topics include social media, mobile marketing, sales optimization techniques, and content creation. Ashtyn studied Business and Psychology at the University of California, San Diego developing her passions for research and writing. She went on to pursue work in Ad Operations and Social Media for both small and medium-sized businesses. When she doesn’t have her nose in a book or computer screen, you can find her surfing.



Sprinklr Social Hub – must have tool for marketers!

Category : Deejay's Blog May 26th, 2017

Brands need an easy way to facilitate discovery among fans. This involves being able to find, engage with, and submit content in ways that come naturally to them. These social hubs provide an immersive, dynamic way for visitors to explore your brand, products, and services. Social Hubs add credibility to the brand, drive increased conversion, and inspire your audience with the real voices of customers just like them.

Collect and curate the best brand and fan-driven content from across the social web.

Enter Sprinklr.






Have a look at some of their cutting edge tools and analytics. Specially the social hub.

Not to be missed!

Just starting your content marketing career? Here are some resources to bail you out!

Category : Deejay's Blog May 26th, 2017

The two  fundamentals of every successful B2B content marketing strategy: creation and distribution. While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday.

To avoid creative burnout, take time to revitalize the content creation part of your routine blog operation with this great library of resources. And if you’re a new B2B marketer, copywriter or freelance blogger, this curated list will get you started on your first content creation:

Inspirational Resources
“What should I write about?” This conundrum is probably the hardest part of content creation- especially for 1000 word blog posts. You know relevancy to your product, customer, and company are all musts but you’ve already exhausted your area of expertise to it’s bare little bones. Here are some great tools and sites to use to uncover those hidden blog ideas:

Tweak Your Biz Title Generator
Hubspot’s Blog Topic Generator
Google Alerts


I’ve purposely not given a synopsis of the above tools just so you take the effort to find out what they are all about! Go for it and all the best!

Adobe Cleaner for Windows

Category : Deejay's Blog May 8th, 2015
Adobe Cleaner for Windows

For those in the advertising and graphics business here’s a tip. In the many times that one installs and uninstalls…

HP printer scanner software problem

Category : Deejay's Blog May 8th, 2015

I recently upgraded to Windows 7. Of course I had to re install all the software that I was using. Everything went off smoothly till I tried to install the HP PSC 1315 software. I spent two days of frustating effort and a gazillion google searches. Amazingly, HP themsleves dont have anyone responding to this issue on forums and it is getting HP a lot of brick bats. Any way, whilst installing the software everything goes off smoothly but while one is scanning a image the software just hangs when you click on save. Well, I finally found the solution and again, amazingly, for a huge conglomerate like HP they have the wierdest solution….


For those with the same issue with their HP printers and scanners here is the link –…/HP-Solution-Center-…/td-p/534657

Off with the “umlaut”…

Category : Deejay's Blog Apr 25th, 2015

We are still steeped in tradition. The Effingut Brewerkz logo has gone under the scalpel. The “umlaut” is to be surgically removed. Panditji has observed that the position of the umlaut is above the logo or rather the logo seems subservient to the poor umlaut. Here’s the after and before…

new logo

old logo


Category : Deejay's Blog, Happennings Feb 19th, 2015