Mary Meeker’s Internet Trends Report for 2017 is out!
It’s brilliant because its totally graphic in presentation. The results of this report is fascinating, to say the least. More so for India, in the way that users are adapting and operating online.
Here is a quick analysis of the trends in India.
First, Meeker’s acknowledges that India is the fastest growing economy in the world and No 7 on the World GDP rank.
Now this amazing slide with numbers that should really keep you perked up. 27% Internet penetration which is a 28% growth YOY. Thats 355 million users! No 2 behind China. These figures should be an eye opener for the advertising and marketing fraternity. Licking their chops, literally!
Smartphone shipping going through the roof for India in pure numbers but showing negative YOY growth. Feature phone or non-smart phone still constitute a big chunk of the total shipments but that will change for sure in the coming years. Plus the cost of the smartphone has reduced dramatically over the last 5 years which gives credence to the deduction that smartphone sales will keep going up.
Data costs have more than halved in the last 3 year and should keep going down as the penetration of smartphones increases every year.
For more interesting data about carriers, consumer data price trends and volume of broadband subscribers in India download Meeker’s PDF here.