Design, Strategy and Social

Off with the “umlaut”…

Category : Deejay's Blog Apr 25th, 2015

We are still steeped in tradition. The Effingut Brewerkz logo has gone under the scalpel. The “umlaut” is to be surgically removed. Panditji has observed that the position of the umlaut is above the logo or rather the logo seems subservient to the poor umlaut. Here’s the after and before…

new logo

old logo