Content is king… everything else is bullshit!
In the old days we used to call this particular breed ‘copy writers’! The heart and soul of every creative communications set up. We kind of pride ourselves on pushing good creative copy to our clients at every oppourtunity. But like they say one man’s meat is another man’s poison. We deliver clients’ copy, ooops sorry.. content requirements as per the brief consistently and in line with the branding strategy.