The INOVATE logo is based on the Fibonacci Sequence. Fibonacci sequences appear in biological settings, in two consecutive Fibonacci numbers, such as branching in trees, arrangement of leaves on a stem, the fruitlets of a pineapple, the flowering of artichoke, an uncurling fern and the arrangement of a pine cone. In addition, numerous poorly substantiated claims of Fibonacci numbers or golden sections in nature are found in popular sources, e.g., relating to the breeding of rabbits in Fibonacci’s own unrealistic example, the seeds on a sunflower, the spirals of shells, and the curve of waves. The Fibonacci numbers are also found in the family tree of honeybees.
The image below gives you an idea of the graphic morphing of the Fibonacci sequence into the INOVATE logo.